Who We Are:

David Kulbarsh, President of Kulbarsh Consulting, has been a senior marketing executive at leading companies for more than 20 years. He has worked with a number of well known branded companies including Apple Computer, Microsoft, Novell, and Lotus, as well as several highly successful startup ventures.

Kulbarsh Consulting has extensive experience with many of the industry's leading research firms, naming agencies, and creative agencies to assist in specific brand development functions, or can work directly with existing vendors.

David graduated Magna cum laude from Princeton University with a dual degree in marketing and engineering.

What We Do:

Through workshops and/or ongoing consulting agreements, in concert with your management team, Kulbarsh Consulting assists and guides companies to:

• Develop a new or revised corporate or product brand;
• Develop a suitable and trademarked name for a company or product brand;
• Develop the worldwide launch plan for a new brand including all the marketing communications elements of PR, advertising, point-of-sale, training, and collateral;
• Develop the ongoing brand management plan and supporting marketing activities.

The Process We Use:

To achieve these goals, Kulbarsh Consulting applies a proven brand development process, depicted below: